A climate-tech startup with strong technology and a confused brand. Their first identity had been built quickly to ship the MVP, and three years later it was holding back fundraising and enterprise sales. We were asked for a full reset: positioning, identity, website, and a six-week launch campaign timed to their Series B announcement.
We started with twelve customer interviews and a competitive teardown of their seventeen closest peers. The positioning landed on a single, defensible idea — "the operating system for industrial decarbonisation" — and the rest of the system flowed from it. Identity, voice, web, and ad creative shipped together. Paid media ran across LinkedIn and select trade publications, with a small but precisely-targeted Twitter buy.
Organic search traffic increased 340% in six months. Enterprise pipeline doubled. The Series B closed at the upper end of the target range, which the founder credited in part to the brand work. Two pieces from the launch campaign were finalists at a national B2B awards programme.